Shropshire Council has presented major proposals to transform the Smithfield Road and Riverside area of Shrewsbury – taking the town to the water to create a stunning riverside attraction.
The ambition is to create a destination that will see 270 new homes built, offering the chance to live, work and relax in the middle of a green, modern town centre.
The council says the transformation should help Shrewsbury attract 750,000 new visits a year, and substantially increase investment and footfall for the benefit of existing businesses across the county as part of a wider £800 million investment in the town under the Shrewsbury Big Town Plan.
Ed Potter, Shropshire Council’s Deputy Leader, and Cabinet member for economic growth, regeneration and planning, said:
“This is a game-changing mixed-use development combining new leisure attractions, vibrant hospitality and public space, a new quayside and hotels to support the town’s existing retail, while bringing new workspace that can attract high quality jobs into the town.
“A place where you arrive by a brand-new eco-friendly bus, on your bicycle or somewhere you can park – and charge – your electric vehicle.
“A place you can work in a zero carbon office and enjoy a vibrant mix of shops, restaurants and bars – all next to the new quayside fronting onto River Severn.
“A development that will create almost 2,000 jobs, see a modern, friendly Multi-Agency Hub and offices open with 500 spaces for workers, allowing the public to access what they need, where and when they need it.
“Somewhere with a brand new bus facility, a high-quality transport hub kitted out for modern vehicles with more charge points, better lighting and bigger spaces.”