Shrewsbury Big Town Plan

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LDA Design Appointed to work on Shrewsbury Big Town Plan

The Shrewsbury Big Town Plan took a big step forward today as LDA Design were appointed to work with the three project partners Shrewsbury BID, Shrewsbury Town Council and Shropshire Council on the next phase of the Shrewsbury Big Town Plan.

LDA Design have been appointed to create a masterplan for the town – building on the Big Town Plan and visioning work to date, which included a public consultation in September 2017, where over 2,500 comments and ideas from the public were collected.

Councillor Nic Laurens, Portfolio Holder for Economic Growth at Shropshire Council said: “Using LDA Design will accelerate the Big Town Plan’s ambition to identify investment potential across Shrewsbury which is key to the economic growth and sustainability of both Shrewsbury and wider Shropshire. Our full involvement and commitment to the process, that will identify the drivers for growth, ensures that Shropshire Council can proactively pursue investment for the town, and invest ourselves if appropriate, as we have done recently in our purchase of Shrewsbury’s Shopping Centres.”

Alan Mosley, Leader of Shrewsbury Town Council says: “Working collaboratively on proposing a Big Town Masterplan makes so much sense. Not only does it help us identify what is needed for our town, but it ensures that we are all working together, alongside residents and all other stakeholders, to make it happen. The Town Council really looks forward to working with our partners and LDA Design on this very exciting project. With short, medium and long term goals we aim to ensure that Shrewsbury becomes an even greater place to live, work, visit and do business.”

Seb Slater, Shrewsbury BID Executive Director comments: “I am delighted that town centre partners have jointly appointed LDA Design to work on the Shrewsbury Big Town Plan. LDA Design will bring great experience of collaboration with local people and partners to the creation of a holistic and bespoke masterplan for Shrewsbury.”

Bernie Foulkes, Board Director LDA Design adds: “We are really excited to be working on the masterplan for Shrewsbury with the Big Town Plan Team. There is a real sense of momentum on the back of the Big Town Plan and a belief that Shrewsbury can genuinely lead the way for other English Market Towns, putting people and place first, as the way to attract investment. We look forward to being part of that journey.”


LDA Design is a creative consultancy which works at every scale in the UK and abroad, as master planners, urban designers, landscape architects, town planners and environmental planners. They were responsible for City Centre masterplans in Exeter, Plymouth and Gloucester and university master planning in central Cambridge. We think “first life” and work to create great places where people belong. LDA Design led the master planning of the London 2012 Olympic Park. We are working in central London on the redevelopment of Battersea Power Station, the masterplan for UCL’s new campus next to the Olympic Park and the master planning of the Church Street area of Paddington.

Updated: Monday 5th February 2018

What's my role?


As the primary investors in the future of Shrewsbury, it will be critical for property and business owners to support this plan’s vision and pursue physical and economic investments that take Shrewsbury a step closer to the vision set out in the Big Town Plan.


The institutions, facilities, non-profits and community organisations that call Shrewsbury home have a unique and important role to provide value to the recommendations contained within the Big Town Plan.


Shrewsbury is your home - it is critical that your voices are heard and your needs are recognised.


As representatives of the business community, Shrewsbury BID will be the champion of this plan, ensuring that appropriate partners are engaged, and that the process to implement Plan initiatives is transparent.


As representatives of the residents, and the managers of many of the town’s assets, Shrewsbury Town Concil will play an key role in the development and delivery of the Big Town Plan.


As part of the Economic Growth Strategy and the Local Plan, Shropshire Council will be responsible for ensuring that the priorities, policies and projects in the Big Town Plan are supported as investment decisions are made.

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